AutoRaptor is a SaaS company selling into a high-velocity environment where outbound activity and appointment setting matter. The Business Development function focuses on mining leads, starting conversations, and setting meetings that AEs take through the finish line.

We spoke with Duane Dino-Breedt, Business Development Manager at AutoRaptor, about how switching from raw manual dialing to Salesfinity changed his throughput, his ability to self-coach, and his consistency in booking demos.

The challenge: Manual dialing created friction and capped demo volume

Before Salesfinity, Duane was doing raw manual dialing and felt the friction daily. Even though he was already producing strong outcomes, the process was inefficient and frustrating, especially when calls hit spam, bots, or voicemail.

"I was physically dialing numbers myself. When you get to spam callers or voicemails, this is really frustrating. It was like the Stone Ages."

At his previous company, he considered himself productive but the entire workflow was heavy and time-consuming.

He needed a way to increase volume without wasting energy on low-value mechanics, and he needed better control over lead quality and calling strategy.

The solution: Parallel dialing with intelligent filtering and performance tracking

AutoRaptor evaluated options and chose Salesfinity largely because of parallel dialing, then quickly committed once results showed up.

"My CEO liked Salesfinity because of the parallel dialing. We gave it a try and it's been super fruitful since, we're very happy about it."

What stood out early was not just dialing speed, but the ability to map and manage lead quality inside Salesfinity, with filtering and analytics that allowed him to be intentional about who he called and when.

"Being able to map out lead quality and the numbers on Salesfinity is amazing. You can filter just about anything: time zone, the number you want to call, the disposition you want to call into…"

The impact: 80% increase in demos booked and predictable conversion rates

Duane described a clear jump in volume and appointment setting over a defined period, especially once he leaned into filtering, recordings, and coaching.

He uses Salesfinity as a performance engine, reviewing calls when the coaching score drops and adjusting in a structured way.

"If anything's less than a B-rating, I'll go into it, re-listen to the recording. Look for the win and the lose, and hyper focus on what was winning."

That discipline translated into a repeatable outcome:

"I've developed a script to such a finite margin of error that I know every 40 calls I'm booking a demo."

On raw activity, he shared concrete targets and a dialing style that fits his own workflow rather than blindly maxing out the tool. He also quantified the difference in results from before to now.

"I aim for 650 dials per day and three to five demos a day, which is now achievable thanks to Salesfinity. I went from 40 demos a month to 82, this is absolutely crazy."

Salesfinity changed Duane's day-to-day from full-day grinding to a more outcome-driven rhythm: book the demos, protect the quality, then review what's working and iterate.

Key results: +80% in demos booked and predictable conversion rate

• +80% increase in demos booked (from 40/month to 82/month)

• 650 dials per day at a sustainable 3-line parallel dialing cadence

• Predictable 2.5% conversion rate (1 demo per 40 calls) through script optimization

• AI-driven self-coaching enabling continuous performance improvement

• Reduced time-to-quota, freeing up capacity for quality control and iteration

Duane's favorite parts of Salesfinity are the tools that help him stay sharp and stay intentional: AI coaching and filtering.

For anyone hesitant, he positions the tool as a direct path to more outbound outcomes.

"Give it a chance, you're 100% guaranteed to book more outbound demos. Salesfinity is the road that's going to lead you to more sales."

Top features used

• Parallel dialing

• Advanced filtering (time zone, number, disposition, segmented calling)

• AI coaching and scoring (A/B rating + review workflow)

• Call recordings for self-review and script iteration

• Lead quality visibility and number mapping