Firecrawl
Lets the Salesfinity AI Companion crawl and read web pages through your Firecrawl account so it can pull facts off a prospect's site.
What the Firecrawl integration does
Salesfinity's Firecrawl integration lets the AI Companion fetch and read web pages through your Firecrawl account when you ask it to research something. Firecrawl turns a URL, or a whole site, into clean structured text the Companion can reason over, which is useful for account research before a calling block. It runs on your Firecrawl credits and asks before starting a large crawl.
Research the Companion can run
Scrape a single page, such as a pricing page or a careers page
Crawl a set of pages under a domain and summarize what it found
Extract specific fields from a page, such as office locations or product lines
Search a site for a term and return the pages that mention it
Where the results go
Results come back in the Companion conversation for you to read and use.
Nothing is written onto your contact records automatically.
Larger crawls consume Firecrawl credits, so the Companion confirms scope before running them.
Common use cases
Building a talk track from a prospect's own website
Before dialing into a new vertical, you ask the Companion to read the top prospect's site and summarize how they describe their customers. The language on their homepage becomes the opener the rep uses on the call.
Checking for hiring signals
A rep wants to know whether an account is expanding its sales team. The Companion crawls the careers page and reports how many sales roles are open and where, which tells the rep whether the timing is right.
Confirming a company still does what your data says it does
An old list says an account sells hardware, but the domain now points at a software product. You have the Companion read the site and confirm before reps waste a dialing session on the wrong pitch.
How to connect Firecrawl to Salesfinity
In Salesfinity, open Settings → Integrations.
Select Firecrawl from the Composio-connected apps.
Enter the API key from your Firecrawl dashboard.
Save and confirm the connection reports as active.
Ask the Companion to scrape one page to verify credits are drawing from your account.
Frequently asked questions
Does the Firecrawl integration sync contacts into Salesfinity?
No. Firecrawl returns web page content, not contact records. Use the native CRM integrations or List Builder to get dialable contacts into Salesfinity.
Whose Firecrawl credits are consumed?
Yours. The integration uses the API key you connected, so all usage bills to your own Firecrawl plan.
Can it crawl an entire site without warning me?
No. The Companion confirms the scope of a crawl with you before it runs, because crawls consume credits and can take time.
Is this the same as Salesfinity's List Builder?
No. List Builder sources and enriches prospects into a list you can dial. Firecrawl reads web pages on demand for research inside a conversation.
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