OpenFunnel
Bring your own OpenFunnel key for company-only discovery by buying signal, lookalike or total addressable market.
What the OpenFunnel integration does
Salesfinity's OpenFunnel integration is company discovery: it finds accounts by buying signal, by lookalike to companies you already win, or by building a total addressable market. It returns companies, not people. OpenFunnel is a bring-your-own-key provider stored per team, and its builds are credit-metered and asynchronous, so Salesfinity starts a build and returns the companies that are ready.
Company discovery
Discovery by buying signal.
Lookalike discovery from companies you already sell to.
Total addressable market builds from a described segment.
Results feed company rows in the List Builder.
Team-scoped, bring-your-own key
You connect your own OpenFunnel API key; Salesfinity validates it on connect.
The key is stored per team, so discovery draws on your own credits and your own contract.
Builds run asynchronously and are credit-metered.
Common use cases
Building an account list from your best customers
Give OpenFunnel the companies you already win and get lookalikes back. The companies land in the List Builder, where you add the contacts you actually want to dial.
Prioritizing accounts showing a buying signal
Signal-based discovery narrows a large market to companies doing something now, which is a better starting point for a calling week than an alphabetical account list.
Sizing and building a new segment
When a team opens a new vertical or geography, a total addressable market build turns a described segment into a concrete company list rather than a guess about how many accounts exist.
How to connect OpenFunnel to Salesfinity
In Salesfinity, open Settings → Integrations and choose OpenFunnel.
Generate an API key in your OpenFunnel account.
Paste the key into Salesfinity and save. Salesfinity validates the key against OpenFunnel.
Confirm the connection status shows as valid.
Open the List Builder and run a company discovery to check results come through.
Frequently asked questions
Does OpenFunnel return contacts or phone numbers?
No. OpenFunnel is company-only discovery in Salesfinity. It returns companies; you add people to those companies using Salesfinity's people providers or your CRM.
Do I need my own OpenFunnel account?
Yes. OpenFunnel is a bring-your-own-key provider. Your key is stored for your team and discovery consumes your own OpenFunnel credits under your own contract.
Why does an OpenFunnel search take a moment to return?
Because OpenFunnel builds run asynchronously. Salesfinity starts the build and then waits for it, returning the companies that are ready rather than blocking indefinitely.
Will connecting OpenFunnel spend enrichment credits automatically?
No. Paid contact enrichment for phones and emails always requires explicit user approval before credits are spent, on every data provider in Salesfinity.
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