OpenMart
Bring your own OpenMart key to find local and SMB businesses — restaurants, clinics, salons, contractors — by geography and category.
What the OpenMart integration does
Salesfinity's OpenMart integration finds local and small-business "main street" companies by geography and category: restaurants, clinics, salons, contractors and similar. It is the only provider in Salesfinity for this kind of local business data, and it is company-only, so it returns businesses rather than named people. OpenMart is a bring-your-own-key provider whose key is stored per team.
Local business discovery
Finds businesses by geography and category.
Covers local and SMB categories that B2B databases generally miss.
Returns business records including name, category, location and website where available.
Results feed the List Builder alongside your other sources.
Team-scoped, bring-your-own key
You connect your own OpenMart API key; Salesfinity validates it on connect.
The key is stored per team, so searches draw on your own credits and your own contract.
Common use cases
Building a territory list of local businesses
A rep selling into restaurants in a metro area cannot build that list from a standard B2B database, because most of those businesses are not in one. OpenMart returns them by geography and category, and the List Builder turns them into a dialable list.
Prospecting a services vertical
Clinics, salons and contractors are high-volume, high-density calling targets. Pulling a category in one region gives a calling floor enough accounts to keep a parallel dialer busy without hand-assembling the list.
Expanding into a new city
When a team opens a new market, running the same category search in the new geography produces a comparable list, so a proven motion can be repeated somewhere else without changing how reps work.
How to connect OpenMart to Salesfinity
In Salesfinity, open Settings → Integrations and choose OpenMart.
Generate an API key in your OpenMart account.
Paste the key into Salesfinity and save. Salesfinity validates the key against OpenMart.
Confirm the connection status shows as valid.
Open the List Builder and search a category and geography to check results come through.
Frequently asked questions
What kind of businesses does OpenMart find?
Local and SMB "main street" businesses, such as restaurants, clinics, salons and contractors, searched by geography and category. It is the only provider in Salesfinity that covers this kind of local business data.
Does OpenMart return individual contacts?
No. OpenMart is company-only. It returns businesses; contact-level detail comes from Salesfinity's people providers or your CRM.
Do I need my own OpenMart account?
Yes. OpenMart is a bring-your-own-key provider. The key is stored for your team, so searches use your own OpenMart credits under your own contract.
Will Salesfinity enrich phone numbers automatically after an OpenMart search?
No. Paid contact enrichment for phones and emails always requires explicit user approval before any credits are spent.
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