People Data Labs

What the People Data Labs integration does

Salesfinity's People Data Labs integration lets a team connect its own People Data Labs API key and use PDL for person search, company search and company enrichment inside the List Builder. It is positioned as a waterfall layer: when broader providers come back thin on a hard-to-find profile, PDL is the deeper, credit-metered source Salesfinity falls back to. The key is stored per team, so a team spends its own credits under its own PDL contract.

Search and enrichment

• Person search feeding people results into the List Builder.

• Company search feeding company results into the List Builder.

• Company enrichment for firmographic detail on a known company.

Team-scoped, bring-your-own key

• You connect your own People Data Labs API key; Salesfinity validates it on connect.

• The key is stored per team, so usage draws on your own credits and your own contract.

• You can test the connection or disconnect the key at any time.

Common use cases

Filling gaps a broader provider left empty

Some titles and smaller companies simply do not come back well from general search. Running the same List Builder query through People Data Labs as a later waterfall step recovers profiles that would otherwise be dropped, which matters when you need enough volume to keep a parallel dialer fed.

Building a list of a specific persona

PDL person search feeds directly into the List Builder, so a query for a role and company profile produces rows you can review and then turn into a dialable list rather than an export you have to reconcile by hand.

Adding firmographic detail to accounts you already have

Company enrichment fills in detail on companies already on a list, so reps see who they are calling into rather than a bare company name.

How to connect People Data Labs to Salesfinity

1. In Salesfinity, open Settings → Integrations and choose People Data Labs.

2. Generate an API key in your People Data Labs account.

3. Paste the key into Salesfinity and save. Salesfinity validates the key against People Data Labs.

4. Confirm the connection status shows as valid.

5. Open the List Builder and run a search to check PDL results come through.

Frequently asked questions

Do I need my own People Data Labs account to use this?

Yes. People Data Labs is a bring-your-own-key provider in Salesfinity. You connect your own API key, it is stored for your team, and searches consume your own PDL credits under your own contract.

Will Salesfinity spend enrichment credits on phone numbers or emails without asking?

No. Paid contact enrichment for phones and emails always requires explicit user approval before any credits are spent. This is enforced in the product, not left to a setting you have to remember.

Can People Data Labs find companies as well as people?

Yes. The integration supports person search, company search and company enrichment, and both people and company results feed the List Builder.

Why use People Data Labs instead of the default provider?

For depth on profiles broader providers miss. Salesfinity treats PDL as a waterfall layer, so it is worth connecting when your persona is niche or your searches are returning too few usable rows.